Michigan quit line sees uptick in calls

By Amanda Harrison

A hotline to help smokers kick the habit has been gaining national attention after an ad campaign more than doubled its number of calls.

The 1-800-Quit Now hotline connects Michigan callers to resources in their area that will help equip them with the tools they need to quit.  

Angela Minicuci is with the Michigan Department of Community Health.

She said the recent increase in calls can be credited to a national quit smoking campaign sponsored by the Center of Disease Control.

"In the two weeks proceeding the campaign and since then we have noticed a 200 percent increase in calls to the Michigan tobacco quit line. This campaign is unique in that the CDC has never launched a national tobacco campaign such as this before so this is evidence that this campaign is really reaching those audiences and getting people motivated to quit smoking."

The CDC ad campaign will run in Michigan through the end of June.

More information about the campaign, including profiles of former smokers and links to the ads is at www.cdc.gov/quittingtips

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