Audio Clip
BY JESI MUNGUIA
Whether you like it, tweet it, pin it or hashtag it, Pure Michigan is expanding its social media fan base including Instagram, Pinterest and Google+.
Pure Michigan continues to be one of the top-ranked state tourism agencies in the country.
And now recently It was recently named by Think Social Media as the second best social media presence among all state destinations in the nation.
According to staff with Pure Michigan, social media is a great way for them to interact with travelers, share information and above all promote Michigan.
Agency spokesperson Michelle Begnoche said in July our fans on Google+ were 54,000 in August it jumped to 94,000 fans...
"It's very easy to get a message to a lot of people. Especially if you can tap into those other networks. NASCAR got a huge fan following so we were able to plug into that and cross promote. So we're constantly looking for ways to help. With our partners cross promote and other fan bases out there. Doing that we're able to grow our followers."
Begnoche said, "Everyone has a different preference on what social media platform they prefer and we wanna make sure we there."
